In 1989, unwilling to married life, Lulu Guinness flat design her first bags, which only bright suede lining, and many transparent pocket patent leather briefcase took around a year to complete, the price was as high as 300 pounds. However, it Liberty, Joseph and other famous London department stores are very popular, Lulu designer bags onto the road so formal.
Her early design very practical. Briefcase was an instant sensation, she has designed for the young mother can work back, the neutralization capacity of large baby bag. "Why not design some more of your stuff? Such as antiques package you usually use?" In the agency's encouragement, from an early age to buy clothes in the antique market, so back to self-Lulu, which began to introduce her famous " chanel bags sales
In 1993, the famous flower handbag roses come out 4 years later, it was Victoria - Albert Museum permanent collection, and this series has been the best-selling products Lulu Guinness. Even in today's economic downturn, customers around the world are still willing to pay for her design of those lips, taxis, the shape of a small hand bag cat, they are not the It bag, are not practical and cost-effective, but enough to impress the girl heart.
2009, Lulu Guinness brand ushered in the age of 20 birthday, the company's sales also climbed to unprecedented heights, a large number of collaborative projects and licensed product lines from overseas to come rolling in money. Do not pop star to sing the praises of family, and she launched a singing bird cage bag - presumably this is Lulu's success.
Q: Ellis Street in west London shop in the decoration after Lulu Guinness added a voice system, said each bag you personally recorded a description?
A: Yes, the customer will get a magical little box, similar to the iPod thing. I am not a tech person, I would not even use a computer, but I like to try something nobody else had done. Customers who have something to do in my shop, they stay happy, this is my responsibility.
Q: Lulu Guinness bags known for creativity, but the accessories in the competitive sector, business-minded is important, right?
A: We must seek between the creative and commercial balance. In the past, everyone in the issue of partner selection is very snobbish, but now everyone was enthusiastic. You can only department store in the Browns in the sale of this new series, while H & M and cooperation. I have designed a series for the Debenhams and saw many people on the street holding my bag, feel very proud. Perhaps this is the reason we are able to survive so far.
Q: The Japanese are like your design, where the market is bigger than the UK domestic market?
A: Japan has always been our strengths, which receives an annual sales of more than 10 million pounds, because the Japanese like to dress up the drama. But in the UK, we now have 85 stores, these stores contributed 65% of our wholesale sales. We will continue to expand overseas, especially in the Far East market.
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