5/29/2011

Li Ning hold "Off the ground running without landing" Run activities

May 21, 2011, Li Ning Company Mutianyu Great Wall "Brick-yard" at a country hotel tile factory "Off the ground running without landing" road race events, for participants to experience the most comfortable running feel, experience wonderful feet touch the ground feel. Human exposure to the hills, the city lost all the weight, as long as the foot of a pair of Li Ning "light shadow" running shoes, lightweight body and mind will be with the pace of the road. Through this activity, they will love running, fell in love with this and the natural, the feeling of integration and the environment.DC Womens Shoes

Li Ning, the company's running shoes from Mr. Chen Deshun product manager, said running is a very wholesome thing, but many people will feel that running tired, tired or not in fact running, and running shoes have a great relationship, according to the official investigation , running shoes to reduce the weight of 1 gram each, running can be reduced when 560 grams per kilometer of gravity. Li Ning Light the latest running shoes in the shoes of shadow and achieve the ultimate weight loss, it weighs only 185 grams alone, this ultimate runner better light will help save energy. To achieve this ultimate light, mainly due to Li Ning, R & D of MonoMesh mesh material, this is considered MonoMesh mesh uppers make the perfect light-weight material, the surface of thin yarn, in order to achieve extremely lightweight. At the same time it can rapidly discharge the heat shoes memory product to achieve the effect of a very breathable.

In addition to greatly help reduce the weight of surface outside the terms of the sole, this pair of running shoes light shadow have a larger breakthrough. Light shadow in the end running shoes running shoes using the subversion of traditional IP injection in the end. This in the end than the traditional running shoes not only have to reduce weight, the bottom thickness also increased significantly. Close to 3 cm in thickness so that the end of the shock absorption and comfort shoes get a good meet, providing more shock absorption effect. Li Ning in the sole use of R & D group at the end of 8-in module pods, as well as ergonomically designed large force the end of running the spread and reduce the reaction force caused by gravity. Extended heel cushioning pad to make your floor more stable, while providing more cushioning.Osiris Girls Shoes

In addition, light running shoes also used exactly like the film "leaves meridians" as the structure of the soft TPU upper support, minimize use of materials, while giving the necessary support feet. TPU mesh on the back of fervent technology to provide the source for running too fast at the same time, professional shoe-making process to reduce the possibility of car line to the foot wear these shoes while in the light breathable and can fully meet the needs of professional running.

Li Ning, an official release of this "light shadow running shoes" In addition to carefully explain the product, there is a main event is 3 km long experience of running shoes, light shadow areas. Running with the previous athletic activities, this time the "Off the ground running without landing," Run main thrust of activities is to enable participants to feel better running the fun, relax and enjoy the scenery at the same time, Meanwhile, the upcoming light shadow have a comprehensive understanding of running shoes. Brick-yard line, from the tile factory village hotel, after a 1.5 km return point, and ultimately back to the starting point. During the whole event, was invited to the media and consumer representatives will wear Li Ning, the latest "light shadow" running shoes and experience the feeling of light and breathable jogging.

In the course of the entire event, guests enjoy a fun run of the process, enjoy the release of the pressure caused by urban life. The ingenuity of the organizers also set up for the participants: "Best running posture Award", "Best Costume Award", "best hard Award", "Best Pose Award" and the "best face award" Five Fun awards. Participants to enjoy the fun run, but also into a good one.
Organizers, Li Ning Marketing Manager Miss Xu Zhimei energy, said this new way of running activities, mainly in order to ease the work of the participants in the normal pressure, so that they run at the same time, the spirit can be relax. Only in the spirit of relaxation, they campaign for the run, for the running equipment, to have a better feel.Osiris Kids Shoes

In the Run After the event, the scene also invited "future bicycle," the band as guests arrived at the scene conducted a self-portrait show and BBQ lunch to enjoy. In the mountains, between the green water and experience the "breathing light" to bring people to the fun of running shoes.

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